Value Education Contest (VEC) is the world’s biggest value education contest (non-profit initiative). its initiative has been taken by ISKCON to serve the student community.
Today’s world has no deficiency of facilities, amenities, luxuries; dearth is of selfless service attitude. It is this selfless spirit which the group stands for. Student life is the tender age where the ideologies formed are carried over throughout one’s life. It is very unfortunate that, today’s students are given a very self-centric, egoistic, unrealistic world view. It is not surprising to see, therefore, that the student community is susceptible to vices of all sorts. Wisdom tells us that a student leading life of purity would become a great servant-leader for the world in future.
Value education contest is meant to enlighten the student community by creating strong urge with in them to systematically pursue education and training in the values for principle centred living. Purity can’t be sustained without learning good values mentioned in the sacred scriptures.
ISKCON, in a secular way, encourages the service to God and humanity. With a view to achieve the aforementioned purposes, the group, publishes and distributes Bhagavad-Gita and a study guide.